Fashion at the 2010 American Music Awards

We like the AMAs. We like that they are voted for by Joe Public and not ‘industry insiders’ (who are these insiders anyway?). Judging by the winners, it seems safe to say people really, really like Justin Bieber.

As ever, the fashion didn’t disappoint. Some looked divine. Others looked... ‘interesting’ (we mean you Nicki Minaj).

Christina Milian

See the red carpet looks in full after the jump.


Rihanna in a Elie Saab couture dress, Christian Louboutin heels and Neil Lane jewellery.

Rihanna

Keri Hilson wore a short and backless crocodile skin Sammy B dress with House of Harlow (Nicole Ritchie's jewellery range - available at www.mywardrobe.com) gold and black bangles, Noir earrings and Francesco Sacco shoes.

Keri Hilson

There’s a lot going on in this dress! Nicki Minaj wore a Manish Arora creation with Christian Louboutin shoes.

Nicki Minaj

Jada Pinkett-Smith in a bespoke Emilio Pucci gown and Christian Louboutin heels.

Jada Pinkett-Smith