Coming to a computer near you: Kim Kardashian's styling service and fashion store.
ShoeDazzle is a styling website where you complete a quiz to determine your style profile and based on that, the website sends you through a list of personalised monthly shoe, handbag and jewellery selections chosen by a slew of stylists that include Kim K.
There is no fee for the service and every product is reasonably priced at £39.95. Already a hit in the US, the website is set to launch in the UK this September.
Personalised shopping is becoming quite a trend (aka there’s a lot of money in it) as retailers and celebrities scramble for a piece of the pie (see the Olsen Twins’ Style Mint)
Do you want Kim K and Co to help you choose accessories?
www.shoedazzle.com
Monday, August 1, 2011
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