The Roots & John Varvatos

Menswear designer John Varvatos (fans include Common, Zac Efron and NBA star Chris Bosh) has chosen super cool group The Roots to front its Fall advertising campaign.

Common wearing John Varvatos

“I’ve been a huge fan of The Roots for years,” said Varvatos of the Philly based band that have won four Grammy’s for their jazz-influenced approach to hip-hop. “They are one of the most innovative musical forces on the planet.”

We're sure it doesn't hurt that stylistically they already look great!

A bonus from the Fall campaign was an impromptu jam on the tarmac that was captured with one camera and in one take which will be featured on the John Varvatos website from tomorrow. Looks like the relationship between fashion and music, which we highlighted in this post, continues to get stronger.

Watch The Roots for John Varvatos video here. It’s over 8 minutes long but the music is great so most definitely worth it.