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| Halle in Halston dress and Christian Louboutin shoes |
This award is given to a celebrity who the Foundation feel has embraced and promoted the world of fragrance over a period of time. It also celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category, aka generating sales!
Halle Berry has created three fragrances – Reveal, Pure Orchid and Halle by Halle Berry all of which she says have been infused with her unique vision and favourite ingredients.
"For years I have created my own personal scents by mixing and layering fragrances, trying to come up with something unique and different. It's a wonderful form of self-expression and I am thrilled to share these fragrances with consumers worldwide," she said. "I am very honored to receive this FiFi award. I truly believe that fragrance makes women feel beautiful and confident."
As we said in our post on Rihanna’s Reb'l Fleur, the fragrance market is worth over £255 million a year so well done to Halle for getting in on the action!
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