Naomi Campbell vs Cadbury

Cadbury have found a new foe in Naomi Campbell after comparing her to a chocolate bar. A poster for their bar Bliss (which ran in newspapers last week but has since been removed) had the wording 'Move over Naomi – there’s a new diva in town.’

Naomi is said to be considering 'every option available' and was quoted as saying: "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."

Even Mama Campbell was upset: "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."

There have been calls to boycott Kraft Foods products (Cadbury's parent company), letters written to Al Sharpton and Jesse Jackson and comparisons being made between this advert and golliwog posters from yesteryear.

A spokesman for Cadbury (who have been in trouble over alleged racist ads in the past) said: ""It was certainly never our intention to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."

What do you think - clever PR from Cadbury (would they have got this much coverage otherwise?) a storm in a teacup or an insulting racist ad?