Hip Hop’s High Earners

Forbes magazine released their annual list of the 20 top earners in Hip Hop last year. With combined earnings of over $220 million in the top ten alone, it’s plain to see that the global economic meltdown and the changes in the way we purchase our music (why buy an album when you can download the few tracks you actually like) did little to stifle their ability to rake in the almighty dollar.

As we reported in this post on high earning supermodels, the key to longevity is simple. Diversify! Why do one thing when you can do 5?



1. Jay Z

Shawn Carter brought home $63 million last year thanks to his album The Blueprint 3 and subsequent tour, investment in nightclub 40/40 and his stake in the New Jersey Nets basketball team. He boasted in hit Oh My God ‘What you call money, I pay more in taxes’ – he wasn’t kidding! Only our number 2 earned more than his tax bill! Still, he can’t get too big for his boots – wifey Beyonce earned more than him with $87 million.
Their joint income is just more than the GDP of Kiribati, a small island in the Pacific.

2. Diddy (or Puffy or P Diddy or whichever moniker he’s using now)

Sean John made a respectable $30 million thanks to his clothing line, Bad Boy Records and album Last Train to Paris. Movie appearances mean that figure stands to rise in 2011.

3. Akon - $21M

Senegalese-American Aliuane Thiam pulled in $21m from Konvict Clothing, his Pepsi soccer ad campaign and record label Kon Live which is home to cash cow Lady Gaga. Touring was a money spinner as will be new album Stadium Music.

4. Lil Wayne

Not even prison could stop Dwayne Carter. Before being sentenced in March he released album Rebirth, toured and made various guest appearances. Will be able to spend his $20 million soon.

5. Dr Dre

Despite not putting out any new material in 2010, Andre Young still earned $17 million from rights to classics like The Chronic, his Beats by Dr Dre headphones and executive producing Eminem’s The Recovery.







Looks like hip hop is one area that brown skinned men are successfully monopolising. And monetising!

See the full list here.