The station's new advocacy program, "Bayanijuan" with the theme “Walang Iwanan sa Bayan Ni Juan” re-imagines the Filipino volunteer spirit, or “bayanihan,” as a force to create a better, more compassionate Philippines for ourselves and our children.
The project was originally conceptualized by the ABS-CBN Foundation, Inc. as an advocacy integrating all its units to help families and build communities in the poorest regions of the country. The idea struck a chord in ABS-CBN President Charo Santos-Concio, who decided to make "Bayanijuan" the flagship program of ABS-CBN’s celebrations for its 55th year in television.
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