Wednesday, July 27, 2011

The House of Deréon Comes to the UK

This Autumn sees the UK launch of House of Deréon, the fashion label from Beyoncé and Tina Knowles. It will be exclusively available at Selfridges and will feature dresses, jackets and skirts in a range of prints and fabrics with prices starting around £80.

























We applaud her entrepreneurial spirit but have to say that her previous collections have been a bit too streetwear inspired for our liking. As an aside, how often does she wear it?








































Why not emulate Victoria Beckham or Gwen Stefani and be a walking, talking advert for the brand?

Bey seems to favour high end designers like Balmain, Mark Fast and Marc Jacobs. Considering her eponymous label does occasion and casual wear, she might sell a few more items if she was photographed wearing it.

Beyonce in Julien Macdonald
Beyonce in Marc Jacobs

Will you be buying any House of Deréon pieces?

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